The Best Time to Post on Instagram in 2019
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The Best Time to Post on Instagram in 2019

Updated: Dec 11, 2019



When is the best time to post on Instagram?

The statistic Bureau of Statistics analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am AEST.

But is that the best time to post on Instagram for your business?

Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best time to post on Instagram.

One of the added benefits of switching to a creator profile is that you also get access to the Instagram Creator Studio dashboard, which is packed with valuable audience insights, including advanced data for when your followers are online.

Here’s how to find your best time to post on Instagram, plus we break down the best times for each day of the week:


When is the Best Time to Post on Instagram?

To find the best time to post on Instagram to get the most engagement in 2019, If posted in multiple time zones around the world from accounts ranging from 100 to 1 million+ followers.

As a result, if you want to beat the Instagram algorithm in

2019, you need to optimize your posting time for when the

majority of your followers are online.

Think of it this way: Since Instagram is now prioritizing “new”

content on people’s feeds, your best shot at getting your content

in front of your followers is by posting when most of them are

actively scrolling the app.

That’s why it’s so important to find your own personalized best time

to post on Instagram: you can hack the algorithm to increase your

reach and get more likes and followers.



Ready to start curating and sharing UGC to Instagram?


How to Find Your Best Times to Post on Instagram in 2019:


Since every Instagram account is different, we have to created a feature that would give you your personalized best posting times — and know that’s exactly when the best time to Post does!


Other Ways to Calculate Your Best Time to Post on Instagram


If you don’t want to pay to find your best times to post on Instagram, you can also calculate them yourself manually.


1. Find Your Top Time Zones & See When Your Followers are Online

When it comes to the best time to post on Instagram, it’s essential to think about the time zones of your Instagram followers.

The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool, Instagram Insights.


Instagram Insights gives you everything you could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram.

Just keep in mind that in order to access Insights, you’ll need to set up an Instagram business profile or an Instagram creator profile.

One of the added benefits of switching to a creator profile is that you also get access to theInstagram Creator Studio dashboard, which is packed with valuable audience insights, including advanced data for when your followers are online.

Creator profiles also have access to data around growth insights and new discovery data:

One of the added benefits of switching to a creator profile is that you also get access to the Instagram Creator Studio dashboard, which is packed with valuable audience insights, including advanced data for when your followers are online.



2. Experiment with Posting Times and

Measure your Progress

If you’d rather crunch the numbers yourself, you can create a

spreadsheet to track how much engagement you receive when

you post at different times on different days.

Start by picking five different times throughout the week.

For example, if you notice that your followers are most active

between 5 and 9pm AEST, schedule your posts to appear at 5,

6, 7, 8, and 9pm.


In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.


The following week, switch the timing of your posts for each day. For example, if you posted at 5pm on Monday in week 1, post at 6pm during week 2.


It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.



Other Factors to Consider:

Different audiences will, of course, be active at different times, so there’s no hard-and-fast rule about the best time to post on Instagram. But there are some general rules you should consider:


Post for your most active timezone(s): you may be located in Sydney, but if most of your followers are in Perth, you should be posting with the AWST time zone in mind. If you have followers in both Australia and the New Zealand, you may find that posting at “odd” times in your timezone actually perform well for you. Post more during off-work hours instead of during the day: generally, the best times to post on Instagram can be lunchtime (11am-1pm) and evenings (7-9pm). Instead of posting while you’re at your desk, schedule Instagram posts during the workday so you don’t have to worry about it during your free time! Save the important posts for weekdays: The differences are slight, but average Instagram engagement does shift depending on the day. For example, B2B companies may get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts.


The Best Time to Post on Instagram

Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience’s activity, the last step is to start posting your Instagram posts for your personalized best times to post on Instagram.

There are many reasons why you should be posting on Instagram posts in 2019, but one of the top reasons is that you’ll need to be consistent and have content going out at your best times to post on Instagram.


Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2019, it just isn’t enough to post content whenever you feel like it anymore.

By planning your posts in advance for the best time to post on Instagram, you can boost your engagement, drive traffic, and gain new followers and customers!


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